Two Bugs & a Worm Walk Into a Compost Bin…
November 15, 2017
Using creative (and humor) to make people feel better about a gross topic.
Composting wasted food is one of those things that we all know is good for the environment, and most of us do it willingly, but it can also be kinda gross. If you leave your bin in the kitchen for too long it gets stinky and becomes a incubator for maggots. This is par for the course, though, as far as composting goes. So if your goal is to get people to do more of this, how do you overcome the unpleasant side of what you’re asking them to do? Our answer came in a client/agency/partner brainstorm, when someone said “what about talking worms?” Anthropomorphizing compost critters turned out to be a really great way to connect our audience to what’s really going on inside those compost bins, and not only make them feel better about it, but drive folks who weren’t already doing it to start.
Watch the King County Compost More “Compost Critters” Spots: