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Surprised by Shoreline Sasquatch

PRR makes ‘Ad of the Day’ in Adweek

July 1, 2016

The PRR team has found Sasquatch! Squatch, as we lovingly call him, has been working with PRR and our client, the City of Shoreline, to help expose one of Seattle’s best-kept-secrets. The work has been going so well, it was featured as Adweek’s “Ad of the Day” in June.

“’We were looking for a way to tell the best-kept-secret story,’ Dan Eernissee, Shoreline’s economic development program manager, tells Adweek. ‘PRR presented the idea of using the ambassador, Squatch, a friendly Sasquatch, who is on a personal mission’ to educate viewers about himself and Shoreline, which he calls home.”

Check out the story here to learn more.

Stephanie Evans
Written by:
Stephanie Evans

Senior Account Manager

My eye for identifying what’s interesting, exciting, and newsworthy helps our clients connect with their customers and constituents through the […]