A Diverse Tool Box to Uncover Attitudes, Behaviors & More
PRR prides itself on designing and conducting thorough research to help define your audience—and what they think, feel, and do. Our research experts are highly trained sociologists who know people, study people, and understand people. We draw from a variety of methodologies to select the best techniques for your project. Research must reveal the people behind the statistics. If research doesn’t address the right issues, with the right questions, it won’t be helpful.
Designs that effectively addresses sampling, measurement, data collection, data analysis and reporting.
Go beyond the superficial level of respondents’ answers. Test your messages to make sure your audience will notice and understand them.
Surveys of all kinds
Access to your audience's input is a stone's throw...or a phone call, click, paper questionnaire, or interview away.
It separates success from failure. Assess user experience authentically from their own environment, not a lab setting. Make critical adjustments.