Clean Air Partners
Generating Awareness So People Can Breath Easier
Clean Air Partners is a regional air quality organization committed to protecting public health and improving air quality in the greater metropolitan Baltimore – Washington DC region. For more than 11 years, PRR has supported Clean Air Partners and developed a strategic marketing and communications plan to inform, educate, and motivate residents and businesses throughout the greater Metropolitan Baltimore Washington region.
Campaign Brand Creation
Rebranded the organization with a new logo and developed and launched the Clean Air Partners annual public awareness campaigns using traditional media and social media campaigns.
Organized Sponsorships
Secured paid sponsorships by renewing existing sponsors and recruiting new organizations to become Clean Air Partners sponsors.
Updated Products
Updated Clean Air Partners’ premiere products such as AirAlerts, a free daily e-mail alert system that notifies the public when the region’s air quality is forecasted to reach harmful levels.
Dollars at Work
Secured more than 580 million media impressions with an associated advertising value of more than $6.8 million, and procured more than $1 million in paid sponsorships, which has funded the annual public awareness campaign from the inaugural year.
