DC Streetcar

Preparing Communities for a New Streetcar Line
The District Department of Transportation is preparing to launch the first line of a 37-mile streetcar system serving all eight wards. DDOT hired PRR to provide branding and marketing support for implementation of the new streetcar system, as well as managing local, regional, and national media, and serving as the spokesperson for the project.
Program Development and Implementation
Developed and implemented a comprehensive safety outreach program for DC Streetcar that included a school safety program for area youth.
Video Production
Produced an animated safety video that described general safety tips and a “How To Ride” Video to familiarize the public with the system.
Public Media Outreach Planning
Planned a School Safety kickoff media event at Miner Elementary School, an outreach event at Gallaudet University, and a safety blitz at intersections along H streets.
Creation of Educator Toolkit
Created an "Educator Toolkit" that provided teachers, youth group leaders, and parents with resources to teach students about streetcar safety. Collaborated with Operation Lifesaver Inc. (OLI) to create grade specific lesson plans to include in the toolkit.