Don’t Drip & Drive

Encouraging Washington Drivers to Fix Vehicle Leaks
Every year, hundreds of tons of oil and other petroleum-related products make their way to our lakes, rivers, streams, and the Puget Sound. Most of this toxic pollution comes from small motor oil drips from our cars and trucks. The Stormwater Outreach for Regional Municipalities (STORM) consortium hired PRR to help educate and motivate drivers on vehicle leaks through the “Don’t Drip & Drive. Fix that Leak! Vehicle Leaks Education & Behavior Change Program.”
Brand Development
Developed the Don't Drip & Drive logo, featured on in-store signage, advertising, website, social media, and toolkits for partner agencies.
Strategic Partnerships
Brokered key partnerships with the Automotive Service Association (ASA) of Washington and the Boeing Company for employee testing events.
Data Collection
Conducted focus groups and online surveys and developed a comprehensive evaluation strategy to measure success.
Strategic Marketing
Developed a detailed marketing plan, designed and developed a website, and implemented a comprehensive outreach campaign.