Inside Knowledge: Gynecologic Cancer

Generating Awarness About Gynecologic Cancer
The Centers for Disease Control and Prevention’s (CDC) Inside Knowledge: Get the Facts About Gynecologic Cancer campaign informs women and health care providers about the five main types of gynecologic cancer: cervical, ovarian, uterine, vaginal, and vulvar. PRR worked with the CDC to recruit partners in the nonprofit, media, and retail sectors to increased awareness and distributed lifesaving materials .
Community Outreach
Leveraged non-profit relationships to ensure community level outreach through events in partner program site locations.
Media Partnerships
Identified and secured media spots on radio stations listened to by the target audience, African-American women.
Celebrity Spokepeople
Helped select spokespeople including celebrities Janelle Monáe, Russ Parr, Tom Joyner, and Al Sharpton.
Social Media Engagement
Created targeted social media content and delivered tweets, messages, and blog entries to social media followers.