Kinzer Partners Brand Refresh
Refreshing the Brand of a Game Changer
Kinzer Partners is a team of local commercial real estate brokers responsible for securing the headquarters of Starbucks, the Bill and Melinda Gates Foundation, and Russell Investments. It started with namesake, Craig Kinzer, and landmark deals with the region’s major companies and institutions. Today, the team is grown to nearly 15 rockstar employees, still focused on community building through real estate. Kinzer Partners hired PRR to conduct a brand refresh to reflect its growth, including a new name, marketing suite, and website.
Brand Refresh
Updated the company messaging platform, logo, marketing suite, photography, and social media channels.
Responsive Website
Designed a website to elevate the new brand and the Kinzer community-focused value proposition.
Strategic Public Relations
Engaged regional, business media and secured placements to celebrate major milestones.
Business Development Support
Researched and developed a workshop to identify, evaluate, and strategize around top targets.
What's the Story with the Website?
Kinzer’s website was last updated in the fall of 2010. Since then, there were advances in web design including responsive design for mobile devices, advanced search engine optimization (SEO) methodologies, and standard client-side languages like HTML5 and CSS3. The new Kinzer website was key physical component in the brand refresh. It launched in 2015 with updated team profiles and a video, sortable case studies, and a blog.
