Continuing education on the evolution of transportation funding in Oregon.

Social Marketing

Keep Oregon Connected, OReGO Road Usage Charge Program | 2017-2020

In 2015, PRR launched OReGO, the nation’s first road usage charge program (RUC). In June 2016, we conducted a statewide online survey that indicated limited public understanding of transportation funding and RUC. In 2018, the Oregon Department of Transportation (ODOT) hired PRR to create a statewide education campaign focused on transportation funding. We conducted a second statewide online survey, focus groups, and an online panel of 60 Oregonians from across the state to identify a resonant narrative.

A foggy forest road with a ‘Welcome to Oregon’ sign on the right side.


This effort resulted in Keep Oregon Connected, a campaign PRR designed and implemented, focused on the role transportation and roads play in Oregonians' lives and how OReGO helps ensure this can continue for future generations. Keep Oregon Connected featured a custom brand, original video, website, social media, and photography captured throughout Oregon. PRR evaluated the education effort using a survey process similar to 2016 and found more Oregonians think RUC is a fair way to fund transportation. The research and brand for Keep Oregon Connected won the 2019 TRB John and Jane Q Public award.

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Vision statement of anti-racism.

An anti-racist PRR dismantles systems of advantage based on race when and wherever possible. We engage staff of all racial identities in dismantling white supremacy culture at work. This  includes personal ideologies, beliefs, and behaviors. And, it includes removing white supremacy culture from the systems, cultural messages, institutional policies, procedures, and practices that PRR and our staff interact with and inform. We believe it is not enough to be “not racist.” We must be “anti-racist.”