Washington State Department of Health (DOH) hired PRR to support its Prescription Opioid Awareness Campaign funded through a Centers for Disease Control and Prevention grant. DOH asked PRR to focus the Washington campaign on residents ages 25-54, with an emphasis on underserved rural communities. PRR developed partnerships with community-based organizations (CBOs) and media partners to expand the reach of the campaign in English and Spanish. PRR transcreated and localized materials for target audiences with whom the CDC-provided prescription awareness campaign toolkit would not resonate, while using the CDC toolkit where it would be most effective.
The campaign resulted in an 11% increase in understanding that anyone can become addicted to opioids, 6% decrease in false belief that medications containing opioids are not addictive if prescribed by a doctor, and 71% planning to talk to their doctor about alternatives if prescribed opioids.
Facilitating Integrated Resource Planning with a diverse representation of work group members.
Helping the City of Seattle plan for new mobility.
Providing equity training for government planners.
Promoting online driver license renewals during a pandemic.
An anti-racist PRR dismantles systems of advantage based on race when and wherever possible. We engage staff of all racial identities in dismantling white supremacy culture at work. This includes personal ideologies, beliefs, and behaviors. And, it includes removing white supremacy culture from the systems, cultural messages, institutional policies, procedures, and practices that PRR and our staff interact with and inform. We believe it is not enough to be “not racist.” We must be “anti-racist.”