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Prescription Opioid Awareness Campaign, Washington State Department of Health | 2018-2021 

Washington State Department of Health (DOH) hired PRR to support its Prescription Opioid Awareness Campaign funded through a Centers for Disease Control and Prevention grant. DOH asked PRR to focus the Washington campaign on residents ages 25-54, with an emphasis on underserved rural communities. PRR developed partnerships with community-based organizations (CBOs) and media partners to expand the reach of the campaign in English and Spanish. PRR transcreated and localized materials for target audiences with whom the CDC-provided prescription awareness campaign toolkit would not resonate, while using the CDC toolkit where it would be most effective.

A woman with her hand on her chest and a concerned look on her face. ‘How can I be addicted? I get these from my doctor’ is in quotations next to her.


The campaign resulted in an 11% increase in understanding that anyone can become addicted to opioids, 6% decrease in false belief that medications containing opioids are not addictive if prescribed by a doctor, and 71% planning to talk to their doctor about alternatives if prescribed opioids.

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